Child sexual abuse is a huge problem in Canada and remains one of the most underreported crimes. Lack of early education around consent and bodily autonomy is part of the problem.
We created an experiential campaign that transforms a classic doll into a powerful tool for education and prevention. By redefining a familiar childhood toy, we provide a hands-on way to teach kids about consent, empowering them with the knowledge to protect themselves.
This campaign not only raises awareness but provides children a tangible ressource to help combat abuse.
Award:
Applied Arts Students Awards 2022 | Social Responsibility | Winner
Credits:
Copywriter: Mnrupe Virk
Creative Direction & Design: Camélia Pitsilis