Contribution: Concept Development, Art Direction, Design & Video Editing Support
Medium: Adobe Photoshop, Premier Pro & After Effects
Award: Electronic Arts Live Client Brief Competition | 1st Place
Racism in football is a widespread issue, with players facing abuse from fans, opponents, and even officials. Discriminatory chants, slurs, and online harassment create a hostile environment that undermines the sport. Despite growing awareness, racist incidents persist in both real and virtual matches.
EA FIFA fans are passionate about the game but often stay silent on racism in football. To help enable them, we hijaked popular comment that critiques the game and twisting it into a rallying call for fans to stand behind in the fight against racism.
This campaign turns a familiar phrase into a powerful call to action, urging fans to speak up and take a stand.
Additional Credits:
Creative Director & Lead Video Editor : Andronicus Wu
Copywriter: Jean Richardson