The Adidas Gazelle had taken over. Stripes were everywhere. So we gave people a reason to trade in stripes for a star.
Rock the Star is a fully integrated 360 campaign built around a simple truth: the Converse Run Star Trainer isn't just a shoe, it was made for rockstars. We found our proof in The Beaches, Juno Award winners, Billboard Canada's Group of the Year, and a band on the verge of opening for the Rolling Stones. Two icons in the making, made for each other.
We brought them to Brockton Haunt, their personal pick, for a four-song live set performed in the Run Star Trainer. From that moment we built outward: a music video for YouTube, BTS content native to TikTok, and a paid media campaign.
Trade publications across Canada and the United States called the Run Star Trainer the shoe of the summer. Their fans called it the perfect partnership.
CAMPAIGN PHOTOGRAPHY
MEDIA CONTENT
SOCIAL CONTENT
MUSIC VIDEO FOR YOUTUBE
Credits:
Agency: LES SQUEAK
Creative Director: Laura Serra
Art Director: Camélia Pitsilis
Strategist: Emma Apple Chozick
Media Director: Jason Wong
Executive Producer: Vlooper
Production: RODEO PROD
Director: Kevin Calero
Director of Photography: Tristan Ng
Photographer: Becca Hamel
Executive Producer: Travis Richel
Producer: Julia Batista