Contribution: Creative Direction, Design, Animation
Medium: Adobe Photoshop, Illustrator & After Effects
Award: Young Ones Student Awards 2022 | Shortlist
The fashion industry is the world's biggest polluter and our constant need for the next big trend is partly to blame.
Fashion lovers are increasingly aware of this issue, and to address it, we created an experiential campaign that introduces the only truly timeless collection with the help of artificial intelligence.
This campaign not only raises awareness but also offers fashion lovers a new way to engage with fashion in a more thoughtful and long-term way slowing down the trend cycle and combatting overconsumption.
Additional Credits:
Copywriter: Mnrupe Virk