Hackergal is a Canadian nonprofit inspiring girls to pursue careers in STEM. But there are fewer women working in tech today than there were in 1984.
So we gave women in tech a real voice ... by borrowing some artificial ones.
"A Real Voice of Women in Tech" turned Siri, Alexa and Google Assistant into unexpected spokeswomen for the gender gap. Using the world's most recognizable female tech voices to call attention to how few real women are represented in the industry.
This campaign not only contributed to a significant lift in awareness and donations, but has appeared on multiple awards, including:
MIA's Public Service | BRONZE 2024
Adforum PHNX Awards | SHORTLIST 2024
The DRUM Awards | SHORTLIST 2024
Communication Arts Advertising Award | SHORTLIST 2024
Credits:
Executive Creative Director: Steve Miller
Creative Director: Linda Carte
Art Director: Carole Ineichen
Assistant Creative Director, Copywriter: Cristina Markham
Creative Strategist: Madison Rogers
Creative Director: Linda Carte
Art Director: Carole Ineichen
Assistant Creative Director, Copywriter: Cristina Markham
Creative Strategist: Madison Rogers
Concept Developer & Photographer: Camélia Pitsilis
Account Manager: Jenna Stafford
Print Production: Jack Evans
XM Producer: Luke Nicol
Manager, Marketing & PR: Vanessa Francone
Print Production: Jack Evans
XM Producer: Luke Nicol
Manager, Marketing & PR: Vanessa Francone